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Pedicab business hopes to offer taxi alternative


Posted by Jonathan Maus (Editor)



Pedicab rides in this town are usually taken for leisure, for romance,
or both. But 33 year-old entrepreneur Jonathan Magnus hopes his new
pedicab business will go beyond this “spur of the moment” transportation.

The southeast Portland resident and father of four, is about to launch
PDX Pedicab. 

Magnus, who formerly worked as a communications engineer, moved to
Portland five years ago. While out for an evening downtown, he noticed
a lack of human-powered transportation options and thought pedicabs
would be, “a perfect way to move people around downtown.”

When he got home that night he searched the web and didn’t find
anything (he later came across Casey Martell’s Rose Pedals Pedicab
service and has since contacted him for advice), so he lined up investors
and put together a business plan. 

That was back in January.

Now, Magnus is set to have his first pedicab operators on the ground
(just for training and testing) this weekend. By mid-August, he plans
to have his bright orange pedicabs officially available for business.


Magnus will start with two pedicabs and hopes to have ten by the end
of summer. Eventually, if things go as planned, he thinks Portland can
sustain 15-20 pedicabs.

Even with such a large fleet, Magnus says he’s not looking to compete
with taxicabs.

“I’d like to work in conjunction with taxis. The truth
is that a lot of the rides we’ll provide are ones that taxis wouldn’t
be interested in. We’ll specialize in shorter, four block rides, which
will free them up for the longer routes and larger fares.”

Magnus will employ a high-tech GPS system to help his drivers be
more efficient. Using Nextel phones and a fully integrated GPS system,
his dispatcher will be able to track the whereabouts of all the
pedicabs at all times. When a call comes in to (503) PEDICAB, the
dispatcher will send a text message to the closest driver and a
detailed map of the next pick-up will appear on their handlebar-mounted
screen.

These new pedicabs might raise concerns from traffic cops and
regulatory offices. Magnus is ready for that and he hopes to be
proactive in working with the city to make pedicabs an official part of
the transportation mix. He says he’d even work with the city to
consider a licensing program if necessary.

So far, the reception to his bright orange pedicabs has been very positive,

“We’ve been out several times and people are always
really into it. It’s a great business because you get to perform a
much-needed service and at the same time take a stance about an
ecologically friendly transportation alternative.”

 


       
        Pedicabs business is on an up cycle


       
Denver Business Journal - by Noelle Leavitt Denver Business Journal

       
           
While debate rages over taxicab regulation in Denver and with the
Democratic National Convention coming next year, there's a small
segment of the transportation industry trying to fill the gap.


Pedicabs -- the city and county of Denver calls them "pedal cabs"
-- are servicing short-distant trips that taxi drivers don't find lucrative.


Some taxicab drivers won't service short-distant trips because the
fares, which often net $10 or less, don't cover the bills. In some
cases, taxi drivers pay up to $600 a week to rent cabs from Yellow Cab,
Freedom Cab and Metro Taxi. Long-trip destinations to Denver International
Airport generate more revenue.


Pedicab drivers pay around $125 per week for their three-wheeled vehicles,
and don't have fuel expenses.


"There's nothing that can fill the gap we fill, which is the short trips," said
Gregg Duran, owner of Denver's Big Tree Pedicab.


The 21-speed pedicabs take customers from the 16th Street Mall to
Five Points, Cherry Creek and the Highlands. The typical pedicab fare
is $2 a block, but some drivers let customers decide the fare.


"It was a really neat experience," Edna Daniel said. She and her
husband took a ride from 16th and Lawrence streets to the Millennium
Bridge by Union Station on June 23. "You can see everything. It's like
a front-row seat."


In many cases, if a customer needs to go 20 miles outside the city,
a pedicab driver will drop them at taxi stands and hotels, giving
business to taxicab drivers.


"Not only providing transportation, we're also providing employment in
the economy," Duran said.


In the Denver metro area, there are 120 pedicab drivers and eight
pedicab companies licensed with the city and county of Denver's
Department of Excise and Licenses. A business license costs $100, and a
pedicab driver's license is $50.


Depending on the company, drivers rent pedicabs for about $25 a day
on weekdays and $45 a day on weekends. Monthly rentals cost up to $400.
Drivers who rent monthly said they often will make the money back in
one day.


Independent drivers, such as Bonnie Weimer of Prairie Dog Tricycles,
make money comparable to those who drive for companies.


"I make about $25 an hour," Weimer said. "You probably make more than
you would at another job."


She bought her pedicab for $1,200.


Main Street Pedicabs Inc., 1811 Upham St., Suite 9, Broomfield, sells
pedicabs for around $1,500 to buyers nationwide.


On average, pedicab drivers make up to $28 an hour or more --
depending on the day, hours worked and their personalities, a key fact
in the size of their tips.


Bobby Lentell, 27, has been renting from Big Tree Pedicabs for a
year and a half. On a recent Saturday, he made $339 during a 12-hour
shift.


"I kind of got clever," he said.


He carefully carved a stop sign out of Styrofoam that said, "Wait
here for a pedicab." He placed it on the corner of Larimer and 15th
streets next to an arts festival -- La Piazza dell'Arte Italian -- in
Larimer Square, and it drew many customers.


Another part of the business is sustainability. City officials see
pedicabs as one way to make sure there's energy-efficient
transportation for visitors to the 2008 Democratic National Convention.



"The whole look at transportation involves modes we can use to help
reduce the carbon footprint," said Katherine Archuleta, senior adviser
on policy and initiatives for Denver Mayor John Hickenlooper.


"People rarely bring up the sustainability," said Max Henkle, 27,
who recently left his job at Energy Environment Corp. to become a
full-time pedicab driver. He estimates he can earn $35,000 his first
year. "[Pedicabs] really do dispense zero vehicle emissions and zero
vehicle carbons."


State lawmakers and an independent study group are trying to sort
out the taxicab issue before the convention in August 2008. They've
discussed implementing a flat fee for short-trip fares that would give
taxi drivers incentive to service customers that need to be transported
only a few blocks.

 

 

Pedicabs: the new taxis?



Shahla Naimi
Contributing Reporter
Published Thursday, March 26, 2009
                                                       
                                    
A mode of transportation characteristic of the Big Apple will find a
home this summer in the Elm City: pedicabs.

Yale Cycling Team member Jongwook “Wookie” Kim ’09 plans to establish
a pedicab business.

— tricycles fashioned into carriage-like cabs — in New Haven, an idea
born from a class project last semester in which students were given a
$50,000 hypothetical grant to establish a business within a mile of the
Yale campus.

Tentatively named CaBike, Kim’s proposed business, established in
partnership with a School of Management graduate and School of Medicine
freshman, is still in its infancy. Kim, who entered the proposal in the
2009 Y50K Entrepreneurship Competition with its own $50,000 grand
prize, is finalizing business plans and garnering city support.

“After a while,” Kim said, “I realized that [my business plan] could actually
work as a social enterprise.”

Naturally, he said, he sought out Matthew Feiner, owner of The Devil’s Gear
Bike Shop on Chapel Street.

“I’ve been encouraging people to take up the idea of pedicabs,”
Feiner said. “We almost bought a pedicab last year and I’m glad we
didn’t because that was just when the economy tipped and we had to close
the downtown shop. But I’m always supportive of anyone who wants to do it.”

Hoping to avoid Metro Taxi’s $2.25 per mile charge in a
faltering economy, Kim said he hoped New Haven residents may be looking
for more affordable transportation. Pedicabs, Kim said, can be a good
alternative. He added that he is considering a tip-based compensation
model for CaBike.

“We aren’t trying to make lots of money,” Kim said. “We plan to
use any profits towards the creation of a bicycle/health education
program at Haven Free Clinic.”

But chances are they will not make a profit, said West Hartford
resident and librarian Dave St. Germain, who established his own
pedicab business, Tree Hugger Taxis, last year.

“It is funny to look at my business plan after a year has gone
by,” Germain said in an e-mail. “My income projections were so far off
base and what I expected to charge for a cab rental was also far from
reality. It is very lucky that I did not quit my day job.”

But Kim said there are significant differences between his
business model and Germain’s. CaBike, for instance, has established an
agreement with Feiner giving them free storage and maintenance
services.

In preparation for his business model, Kim said he did some anecdotal
research in New York, taking pedicabs on several occasions.

“It seemed like it was being used as a sort of novelty,” he
said. “So it’s a concern about whether or not people would take [one]
on a regular basis.”

Kim said a preliminary survey he conducted of approximately
2,000 New Haven residents showed wide-reaching support for a pedicab
business.

Less than a mile away, New Haven’s Union Station would be an ideal
hub for such a business. And city officials agree.

“We should hopefully see the bike lane to and from union station
by the end of this year,” said Jim Travers, deputy director of
Transportation, Traffic and Parking for New Haven. “We are very
interested in talking to [Kim].”

Kim, who will be meeting with Travers on April 7, said he hopes
to jump-start his business before he graduates in May and leaves New
Haven. Although he said he understands the difficulties of developing
and maintaining a nascent business without his physical presence, he
hopes his team and the wide community support will maintain the
business.

According to the Washington State Energy Office, only 1.6 percent of
Americans commute by bicycle.

 

 

Pedicab business launches in Salt Lake City



               
Pedicab driver, Tom Steed, takes two passengers for a ride.  (ABC 4 News)
               
       

SALT LAKE CITY, Utah (ABC 4 News) – There’s a new cab service in town,
but it’s probably not what you’d expect. Stick Dog Pedicab launched
Friday afternoon and it offered free rides to anyone downtown.

The bicycle-cab service, started by Bret Cali, surprised many people,
walking and driving alike, who stopped to take photos of the pedicabs
with cameras and cell phones.

“It’s a lot of fun for a lot of people” said Tom Steed, one of the drivers.

Cali has hired eight drivers to run the free cabs in shifts so there are at
least two running during the afternoon and evening. The rides are free,
so the drivers work on tips alone. The pedicabs run around downtown
mostly between restaurants and bars.

“I don’t expect to make a living out of it.” Steed said.

This isn’t the first time Salt Lake has seen pedicabs. There was a pedicab
service in Salt Lake a few years ago but it stopped service after the
owner cited insurance disputes with the city.

 

 

Hello there



You are seeing what is a very fast growing business.  There are
pedicab companies operating from Denver, Colorado, to New York and
around the world.  They are being used for everything from personal
transportation to message delivery and freight moving.  Pedicab
companies are also earning extra cash by selling advertising space
thus turning them into mobile billboards.  If you would like some
hints about that end of the business, take a look here:
http://www.manhattanrickshaw.com/advertise.htm - From Manhatttan
Rickshaw Company.
 
Pedicab companies are also making the news as they make their way into
the mainstream of transportation services.  You might find this little
article interesting about a pedicab company caled "BugBugs" located in
London, England.

http://www.workbike.org/news/bugbugswin.html


In fact, that is where I think I will start.  I will give you a list
of the names of some of the pedicab companies around the world and
just because the name is already in use in another country doesn't
necessarily mean it is not free for use in Australia.  I am sure there
are companies named "Acme" something or other in just about every
English speaking country in the world, as an example.  At the same
time, I will throw in a few originals as things strike me.

Of course, we will start with "BugBugs" - London, England.

And then - (the name of your town) Rickshaw Company - - taken from
"Manhattan Rickshaw Company" listed above.
Another from New York City  - Pedicabs of New York ("PONY")  - Now I
realize you may not have the same letters using your town name to
create the same acronym, but you can get the idea.

I don't know if you are aiming for a passenger service, a messenger
service or some combination, but a pedicab company in Ames, Iowa,
simply calles itself "Bikes at Work."

"Coronado Pedicab Company" - San Diego, California
"Voyager Pedicabs" - De Pere, Wisconsin

In Gambling Magazine, I found two casinos which have launched their
own pedicab services.  They are the Sunset Station Casino and Boulder
Station Casino.  Now while they have not named their respective
companies, per se, I just thought the connection with the word
"station" might work as I understand "station" is an Australian term
for 'ranch.'  I could be wrong.  But the names:
"Sunset Station Pedicabs" - and/or "Boulder Station Pedicabs"  - -
sort of stand out.  Or perhaps there is a "station" in your area that has
a name that would work.  If you are dealing with tourists from the US,
anything named "station" should have appeal.  Just avoid naming it after
a local marsupial, American tourists jump around enough already.

In Santa Monica, Ca., they have instituted a 'pilot' program for
pedicab use but have established no real name for it yet.  However the
article sparked an idea:

"Pedal Pilots" or "Pedal Pilot Pedicabs"

"Glimmerglass Pedicab Company" - Cooperstown, New York

"Lightfoot Pedicabs" - I just came back from the kitchen with a cup of
coffee and about tripped over the cat.
After that little dance, "lightfoot" just sort of came to mind, though
I weigh well over 200 lbs. (no comments, please)

Though you are not really a train, you could be the "Bike-a-boose
Pedicab Company"  There is a manufacturing company with a similar name
called "Bykaboose" here in the US.

Even your online name here could be used.  Perhaps number each cab:
"Bozoboz Pedicabs" - with cabs named Bozoboz1 - Bozoboz2...

"Liberty Bike Works Pedicab Service" - Trenton, New Jersey

"Victoria Pedicab Company" - Victoria, BC

"Sunshine Pedicab Company" - San Diego, California - - - Now that
could very easily be changed to "Sunshine Station" or even "Sun
Station" for reasons mentioned above.

If you are wanting an Asian sounding name, just choose your favorite
Asian city and go from there.  Unless you, yourself, are Asian, I
would avoid any names which could be construed as a racial slur.

Of course you could use your own name as the first part of " _____
Pedicab Company"

Now you didn't ask for any tag lines to follow the name, but a good
one would be "Save your shoes and enjoy the views"  that one is used
by the "Catalina Pedicab Company" on Catalina Island, California.

Now as I'm going through the names, I'm finding many simply named
after cities and states such as "Arizona Pedal Cab Company" and
"Vancouver Pedicabs"  No reason to list them all as I'm sure you
already have the picture and probably wouldn't be asking for help if
it were just that simple.

"Pedi-voyagers"

"Pedi-gawkers"

"Pedi-express" - if your company will be engaging in the message and
delivery business rather than tourists and passengers.

"Keep-me-fit Pedicab Company" - - the customers will be doing you a
favor.  If they don't ride all your muscles will atrophy.

"Bike-browsers"

"Bike Bums Pedi-tours"

"Gaslamp Pedicabs" - Sort of suggestive of a more sedate bygone era.

"Pedi-dreams" - if you are offering those romantic sunset and evening
rides.

 

There you have it in the words of others. Pedicab IS a fast growing eco-friendly
business and will continue to grow as the public and municipalities in general
become more environmentally conscious.



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